Privacy
Last updated 4 November 2026
Who we are
Reply is run by ONEBIT TECHNOLOGY SOLUTIONS LIMITED, RC 1919657, 51 Sani Zangon Daura Estate, Kado, FCT, Nigeria. Write to us at [email protected].
Reply answers customer messages for businesses. Each business decides to connect Reply. For the messages it receives, the business is responsible for its customers' data and we process that data on its behalf.
What we collect
- From a business: its Instagram account name and id, an access token, and what it teaches Reply, such as menus, prices, hours and policies.
- From people who contact that business: their Instagram username and id, the messages and comments they send to it, and the replies they receive.
- When anyone visits this site: basic server logs, such as IP address and browser type.
How we use it
- To read messages sent to the business and write replies to them.
- To show the business its conversations and bring it the questions Reply cannot answer.
- To keep the service working and secure.
We do not sell this data, use it for advertising, or use one business's data to answer for another.
Who else handles it
- Our AI provider receives message text so it can write replies. It works in the United States and does not train its models on this data.
- Our servers are in Europe.
- Meta delivers the messages, under its own terms.
We share data beyond this only where the law requires it.
How long we keep it
We keep conversations while a business stays connected. When a business disconnects, we delete its token at once and its messages within 30 days. During the pilot, raw message deliveries are kept for 30 days at most so we can test the service.
How we protect it
Access tokens are encrypted. Data sits on private storage that only the service and our administrators can reach. All traffic uses HTTPS.
Your rights
Under the Nigeria Data Protection Act 2023 you can ask to see, correct or delete your data, or object to how we use it. Write to [email protected]. You can also complain to the Nigeria Data Protection Commission. See Data deletion for the steps.
Automated replies
Replies may be written by AI. Reply says so in its first message of a conversation, and a person at the business can step in.
Changes
If this policy changes we will update the date above and tell connected businesses.